LAKME
LAKME FASHION WEEK'25
Project by
Toast Events Pvt. Ltd.
Project type
Exhibition Design
Role
Lead Designer
Date
October 2025
Location
Delhi, India
Link
The Birkenstock Experience Zone at Lakme Fashion Week AW 2023 celebrated the brand’s heritage and innovation through immersive storytelling. Guests explored highlights like the hourglass legacy exhibition, footbed experience, seasonal collections, and interactive elements including a foot spa, music, and bar.
Designed as a forest-inspired sanctuary, the space brought nature indoors, blending Birkenstock’s ethos with high-fashion sophistication. The “Inside Out” theme tied it all together, offering visitors a serene yet stylish retreat.
PROCESS
Brief
Concept
Moodboard
3D renders
Production files
Print files
Event Images
BRIEF
Inspired by the jewel, we create a double-sided zone that is all about the shine. Modeled after the Be-Jewel range, the zone will feature geometric jewel inspired facets, reflective finishes, shimmer accents, all lending for the space to have a luminous glow.
The organic shaped, open structure, will give guests a slight sneak peek from all sides, into what is happening inside, generating curiosity and hype around the activation.
CONCEPT
Step into a world where nature meets high fashion—an expansive Birkenstock space that brings the outdoors in, enveloping visitors in a forest-inspired sanctuary. This immersive enclave seamlessly fuses the brand’s natural ethos with sophisticated product displays, offering a serene escape from the pulse of Fashion Week.
A lush, stylish retreat, it invites guests to explore the essence of Birkenstock through the lens of "Inside Out," where heritage and innovation converge in perfect harmony.
MOOD BOARD
TECHNICAL DRAWINGS
EVENT IMAGES
TEAM
Client servicing - Suzzane Mark, Shikha Jhaveri
Operations - Amit Sharma
Design - Heeya Singh