BIRKENSTOCK
LAKME FASHION WEEK'23
Project by
Toast Events Pvt. Ltd.
Project type
Exhibition Design
Role
Lead Designer
Date
September 2024
Location
Delhi, India
Link
The Birkenstock Experience Zone at Lakme Fashion Week AW 2023 celebrated the brand’s heritage and innovation through immersive storytelling. Guests explored highlights like the hourglass legacy exhibition, footbed experience, seasonal collections, and interactive elements including a foot spa, music, and bar.
Designed as a forest-inspired sanctuary, the space brought nature indoors, blending Birkenstock’s ethos with high-fashion sophistication. The “Inside Out” theme tied it all together, offering visitors a serene yet stylish retreat.
PROCESS
Brief
Concept
Moodboard
3D renders
Production files
Print files
Event Images
BRIEF
The Birkenstock experience zone at Lakme Fashion Week AW 2023 will offer a unique blend of brand storytelling, heritage, and engagement. Highlights include an hourglass exhibition showcasing Birkenstock’s legacy, an immersive footbed experience, and a display of the latest runway or seasonal collections.
Interactive elements will feature a foot spa, music, and a selective bar offering, alongside a photo op designed for social media.
CONCEPT
Step into a world where nature meets high fashion—an expansive Birkenstock space that brings the outdoors in, enveloping visitors in a forest-inspired sanctuary. This immersive enclave seamlessly fuses the brand’s natural ethos with sophisticated product displays, offering a serene escape from the pulse of Fashion Week.
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A lush, stylish retreat, it invites guests to explore the essence of Birkenstock through the lens of "Inside Out," where heritage and innovation converge in perfect harmony.
MOOD BOARD
PRODUCTION FILES
EVENT IMAGES
TEAM
Conceptualization - Vipul Baradia
Client servicing - Vipul Baradia
Operations - Ravi Kaushik, Salim Shaikh
Design - Heeya Singh