For its first appearance at Nykaaland, Smashbox had to make a bold statement while staying true to its quirky personality. The booth brought the brand’s Casting Call campaign to life, with the back wall covered in striking casting photographs and a red carpet at the center serving as the main photo-op.

 

Despite the limited space, we accommodated a vanity area, photo opportunity, and compact storage, ensuring both functionality and engagement. The overall design carried a grungy, edgy, backstage-inspired theme, perfectly aligning with the campaign’s raw, creative spirit.