Nespresso

WhatsApp Image 2025-03-08 at 12.56.53_8be30d46.jpg

Project by

Toast Events Pvt. Ltd.

Project type

Event Design

Role

Lead Designer

Date

March 2025

Location

Delhi, India

Link

Toast Events Instagram page

Nespresso launched it's first ever boutique store in Delhi, India.

We positioned the brand as more than just coffee, immersing customers in a world of luxury, innovation, and sustainability. Allowing Nespresso to tap into the evolving trend, distinguishing itself as a brand that delivers luxury and premium quality with every cup.

While we embrace "From Your Land to Your Cup" we also integrated the core pillars into the experiences, highlighting the design aesthetics, circularity, coffee craftsmanship and build a narrative that unites Nespresso’s global coffee expertise with India’s deep ties to its land.

PROCESS

Brief

Concept

Moodboard

Layout

3D renders

Technical drawings

Production files

Print files

Event Images

BRIEF

Conceptualize, curate, and execute the launch of Nespresso India's boutique store in Delhi,
marking a key milestone in the brand's expansion into the Indian market.

Highlight the brand's commitment to ethical sourcing, environmental responsibility, and innovation, with a focus on reusing and recycling products and materials to reduce waste.

CONCEPT

We aim to embrace the theme "From Your Land to Your Cup" as the foundation of the launch campaign,
translating its core values into thoughtfully curated experiences and communication.

The concept pays tribute to the land where coffee’s journey begins, seamlessly connecting Nespresso’s global expertise with India’s rich coffee-growing heritage. It celebrates the bond between the land, the farmers, and the consumers, highlighting Nespresso’s commitment to preserving and elevating this legacy while upholding its dedication to quality, sustainability, and cultural authenticity.

MOOD BOARD