H&M X LOLLAPALOOZA
PRE GIG
Project by
Toast Events Pvt. Ltd.
Project type
Event Design
Role
Lead Designer
Date
February 2025
Location
Mumbai, India
H&M debuts at Lollapalooza India in 2025, aiming to connect with young music fans and solidify its position as a trendsetting fashion brand.
The pre-gig event at the mall and the H&M store activation should generate excitement and amplify the festival experience through engaging touchpoints, entertainment, and artist integration.
PROCESS
Brief
Concept
Moodboard
Layout
3D renders
Technical drawings
Production files
Print files
Event Images
BRIEF
Through interactive experiences, artist integration, and a consistent theme, we aim to deeply connect H&M with the vibrant music culture of Lollapalooza, fostering a positive brand association with the target Gen Z audience.
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The event should create a buzz about H&M being at Lollapalooza India for the first time.
CONCEPT
This event is a bold convergence of neon aesthetics, pulsating music, and cutting-edge tech, designed for a young, fashion-forward audience.
The space comes alive as a dynamic fusion of light, sound, and style—creating an immersive playground where culture meets innovation.
MOOD BOARD
MEDIA PHOTO OPPORTUNITY
ENTRANCE ARCH
ENTRANCE TUNNEL
STAGE
SEATING AREA
BRAND WALL
BAR
V.I.P. LOUNGE
TECHNICAL DRAWINGS
PRODUCTION FILES
EVENT IMAGES
TEAM
Conceptualization - Adrian Sequeira, Rebecca Moraes
Client servicing - Suparna Roy
Operations - Mandar Khedekar, Salim Shaikh
Design - Heeya Singh