The e.l.f. Cosmetics event was a huge success, with the Halo Glow range taking center stage. A larger-than-life product installation served as the focal point, drawing long queues of guests eager to capture the perfect photo.

Glitter became a unifying element across all touchpoints—adorned on backdrops, flooring, tables, and more—bringing the brand’s playful sparkle to life. Each interaction highlighted the three primary ranges, while the overall theme reflected the fun, sparkling, youthful, and vibrant energy that defines e.l.f. Cosmetics.