DOT & KEY
Project by
Toast Events Pvt. Ltd.
Project type
Event Design
Role
Lead Designer
Date
November 2023
Location
Mumbai, India
Link
Urban Decay’s inaugural event in India was an underground immersive experience, infused with an edgy LA street vibe, crafted to evoke a grunge and vibrant atmosphere. The entire space was transformed to authentically reflect the brand, perfectly bringing the LA street vibe to India.
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Interactive installations engaged guests, offering them a firsthand experience of the brand’s true vision. The event was organized by Nykaa and took place at AntiSocial in Mumbai.
PROCESS
Brief
Concept
Moodboard
Layout
3D renders
Production files
Print files
Event Images
BRIEF
The event should be designed to showcase the brand’s diverse makeup range while engaging the audience and promoting its vision. By creating an immersive, party-like atmosphere, it will attract consumers who resonate with the brand’s identity.
The experience will offer guests a memorable and enjoyable environment, seamlessly highlighting both the space and the products.
MOOD BOARD & SKETCH
