2D Designer

Date

January 2023

Location

Mumbai, India

Lollapalooza finally arrived in India with Budweiser as the presenting sponsor of the festival. We aimed to create a unique Mumbai-centric and localized Bud experience at the festival the re-emphasizes the brand as one of the mainstays in the music and cultural scene in the country.

To connect with the attendees and bring alive the spirit of Mumbai in this festival, we decided to go local.​

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We wanted to present this city through the lens of Budweiser and illustrate various facets of the city. After iterating the visual language and elements of the illustration we created an artwork that 60,000 people could cheers with.