BIRKENSTOCK 250
Project by
Toast Events Pvt. Ltd.
Project type
Event Design
Role
Lead Designer
Date
September 2024
Location
Bangalore, India
Link
An immersive event celebrating Birkenstock’s 250th anniversary and the Fall-Winter 2024 collection successfully showcased the brand’s legacy and innovation.
Attendees explored the new collection in a curated environment that highlighted Birkenstock’s craftsmanship and heritage, while enhancing brand awareness and engagement. The event effectively reinforced Birkenstock’s position as a leader in comfort, style, and sustainability.
Video uploaded by Toast Events on Instagram
PROCESS
Brief
Concept
Moodboard
Layout
3D renders
Production files
Print files
Event Images
BRIEF
This event design project aims to celebrate the 250th anniversary of the brand while unveiling its new collection, with a focus on key materials and elements. The design will incorporate engaging zones that highlight the brand's rich heritage and craftsmanship, allowing guests to interact with and experience the comfort of the products.
Thoughtfully curated spaces will integrate these materials in innovative ways, creating a tactile, sensory experience that showcases the brand's evolution and commitment to quality.
CONCEPT
The event’s visual language—earthy, natural, and bright—reflects Birkenstock’s deep connection to nature, craftsmanship, and comfort.
Sun-washed tones, raw materials, and open, light-filled spaces evoke a sense of grounded ease and timeless warmth.
​
The design feels celebratory yet understated, embodying the brand’s authentic, no-fuss philosophy.
MOOD BOARD
PHOTO OPPORTUNITY
TIMELINE DISPLAY
HOUR GLASS DISPLAY
BIRKENSTOCK 250 EXHIBIT
MATERIAL DISPLAY
FOOTBED TRIAL
1774 DISPLAY
PRODUCT DISPLAY
EVA DISPLAY
STAGE
PRODUCTION FILES
EVENT IMAGES
TEAM
Client servicing - Vipul Baradia, Kashmira Daberao
Operations - Ravi Kaushik
Design - Heeya Singh