40ft x 100ft

Charlotte Tilbury’s Plumpgasm range became a huge success, supported by bold and eye-catching marketing campaigns. Building on that momentum, I conceptualized a hypothetical event to promote the range, designed to engage diverse audiences—from influencers to everyday consumers.

The design language was crafted to position the brand's luxury and premium side, with its signature pink spread prominently across the space. The overall aesthetic was envisioned to be bold, inflated, high-end, and sparkly—striking the perfect balance between glamour and sophistication.

Elements like vanity stations, a bouncy photo-op, customized drinks and food, a dance studio-inspired zone, giveaway lockers, and more came together to celebrate the “plumping” essence of the product—making the experience interactive, engaging, and Instagram-worthy.